Our story begins with a love for beauty in all its diversity. ARETHA SHOP‘s philosophy is to express and celebrate the diversity of gender, identity, and aesthetics through the art of drag queening. We believe that everyone has the right to be their authentic self without any constraints, and drag queens are the symbol of this diverse and free expression.
The exquisite clothing, makeup and accessories we create for drag queens are each designed to make each drag queen shine with confidence on stage while also bringing beauty to everyday life.
ARETHA SHOP’s goal is to become a leader in the world of drag queens, not only pursuing excellence in design, but also playing an active role in promoting social acceptance and understanding of diverse beauty. We hope to break traditional aesthetic concepts through our products and concepts so that everyone can open up and accept themselves and others.
We understand that being a drag queen is more than just dressing up, it’s a way to fight stereotypes and embrace your true self. ARETHA SHOP is committed to providing a variety of choices for drag queens, whether it is on the splendid stage or showing unique style in daily life.
We believe that the existence of ARETHA SHOP is not only a brand, but also an attitude. We encourage every drag queen to dare to push boundaries, open their hearts, and bravely pursue their true selves. The story of ARETHA SHOP is the story of every drag queen, full of challenge, brilliance, and endless possibility.